CONTEXT:

In recent years, the Romanian e-commerce market has experienced accelerated growth, driven by digitalization, the pandemic and changing consumer behavior. However, this rapid expansion was followed by a period of stagnation and resettlement. 2024 was a year of tempering consumption and consolidating business models. 2025 began under the sign of cost optimization and operational agility.

• It is no longer enough to sell a lot – it is vital to sell smart.
• Online stores focus on margins, processes and retention, not just volume.
• Local digital commerce is undergoing an accelerated maturation process, driven by external factors: increased taxation, global competition, changes in consumption and lack of economic predictability.
• Survival becomes as much a stake as scaling.

PRESSURE FROM 4 KEY DIRECTIONS

• Macroeconomic: inflation, high energy and transportation costs, difficult access to capital.
• Fiscal: new taxes, increased taxes, reductions in deductibles.
• Technological: accelerated innovation, pressure on digitalization, AI, automation.
• International competition: global players (especially Asian) with low prices, fast deliveries and advantageous tax regime.

CONFERENCE MISSION

• To open a real dialogue between authorities, local leaders and global actors.
• To identify solutions for survival and sustainable growth.
• To outline strategic directions for e-commerce in Romania and the region.

TARGET AUDIENCE

• Entrepreneurs & e-commerce founders.
• Retailers & marketing directors.
• Couriers, fintech, banks, funds, start-ups.
• Investors, solution developers, authorities.

DISCUSSION TOPICS:

• How much can the market grow this year? How can it do it healthily?
• Competition from Asian players.
• The evolution of digital payments in Romania and concrete solutions to increase sales through digital payments.
• Payment methods that are gaining ground.
• Products and services that are growing the digital payments market.
• Financing projects for the digital economy relevant to online commerce.
• Tax changes affecting the field.
• Evolutions and expectations at the end of the year of e-commerce companies. Plans for the next period.
• What expectations do consumers have and how do online stores respond to their changing preferences.
• Black Friday preparations.
• Price reductions – to what level are they sustainable? Has the market become dependent on promotions?
• Pressure on population incomes – influences on consumption and online sales.
• What is happening in the markets in the region? Regional perspective.
• Available financing for adapting sales to the digital environment.
• Challenges for the international expansion of Romanian companies/stores.
• Problems in international transport, how they are reflected in business.
• Challenges in the courier market.
• Preferences for delivery, changes in courier services.
• How are we doing with payments in e-commerce?
• Online fraud in e-commerce, fraud in online shopping. What are the types of fraud? How do you protect yourself from them?
• Major trends influencing the e-commerce market in 2025.
• Trends that will define online commerce in the next 5 years – from artificial intelligence and integrated payments, to automated logistics and extreme personalization.
• Process automation, better integration between sales channels, optimization of fulfillment and customer operations.
• What improvements are needed in the institutional and regulatory framework to ensure equal opportunities for competitiveness in the market.
• Evolutions in different market segments.
• Financial challenges for local entrepreneurs in an economic context marked by inflation, supply chain bottlenecks, increased energy and raw material costs.
• The problem of returns, solutions.
• Sustainability concerns – the problem of packaging, transportation, etc.
• Technological transformations and innovations that will have the greatest impact on e-commerce in the coming years.
• Logistics challenges in an increasingly crowded market.
• How have the needs of retailers and consumers evolved/changed online? Differences by domain / market segment.
• Challenges for the workforce in online commerce.
• How can supply problems be best solved to develop the business?
• How can the online sales channel be effectively combined with the physical store?
• How do you make your product pricing strategy.
• Advice for entrepreneurs at the beginning of their journey, when deciding to launch an online store.
• Challenges for start-ups in attracting institutional investors.
• Process and operations optimization solutions, perspectives for AI.
• Innovations and technologies that transform the market.
• Challenges for data and transaction security in online commerce.

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